The Accountant Storyteller: Building Financial Narratives at High-Growth Startups

Edwine Alphonse shares how her journey from aspiring novelist in Haiti to first accountant at high-growth companies like Circle and Ramp shaped her unique approach to financial storytelling. She discusses why accountants should embrace their power as business storytellers rather than letting finance teams take the lead, and explores how AI can free accountants from "silly work" to focus on strategic analysis and relationship building. Edwine also reveals her mission to help startup accountants recognize their untapped potential and build the operational foundations that enable company growth.

  • (00:00) - Introduction and Welcome
  • (01:17) - Edwin's Career Journey
  • (11:19) - Life in Haiti and Cultural Reflections
  • (18:16) - The Value of Accounting in Career and Immigration
  • (22:11) - Storytelling in Accounting
  • (26:54) - The Value of Accounting in Business
  • (27:50) - Challenges and Opportunities in Strategic Accounting
  • (29:52) - Introducing Your Startup CPA
  • (31:05) - Helping Founders and Startups with Accounting
  • (41:01) - The Role of AI in Accounting
  • (49:07) - Reflections and Future of Accounting

Connect with Edwine
https://www.thebalancedsheets.com/
https://www.yourstartupcpa.com/

Learn more about Trullion
https://trullion.com

Connect with Isaac Heller
https://www.linkedin.com/in/isaacheller

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The Accountant Storyteller: Building Financial Narratives at High-Growth Startups
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